Business Development

Business Development

Unlock your business potential



Increasing revenues, growth in terms of business expansion, increasing profitability by defining strategies to achieve sales targets, proposition development, marketing activities, sales support, strategic partnership initiatives, business intelligence, key account optimization and making strategic business decisions.



Improve your account management, strategy development, long-term planning and forecasting, sales and customer alliances. Find out if your business show the necessary business attributes; Measurable, Flexible, Scalable and Repeatable. We can assist with:



  • Key Account Management and Sales Process assessment
  • Product Marketing and Go-To-Market strategies
  • Strategic Business Development and Business Plan establishment
  • Industry Analysis
  • Environmental Analysis
  • Market Analysis
  • Competition Analysis
  • Customer Analysis
  • Distribution Network assessment
  • Strategic Alliances identification


In simple terms, business development can be summed up as ideas, initiatives and activities aimed at making a business better. This includes e.g. increasing revenue, growth in the form of business expansion, increased profitability by building strategic partnerships and making strategic business decisions.



From an internal perspective, one could summarize it in more detail by saying that business development is the creation of long-term value for an organization based on customers, markets and relationships. Business development also involves the management and development of an organization’s business operations and its processes so that they meet business requirements.
Business development concerns vision, goals, strategy, tactics and the operational development phase with subsequent analysis.



Business development entails tasks and processes to develop and implement growth opportunities within and between organizations, and is the creation of long-term value for an organization from customers, markets, and relationships. Sound simple?



Both in the development phase and the implementation phase, the business developer collaborates and integrates the knowledge and feedback from the organization’s specialist functions, for example, research and development, production, marketing, and sales to assure that the organization is capable of implementing the growth opportunity successfully. Sound easy?



With more than 20 years experience from business development, and many companies having utilized our capabilities successfully, we are here to support you with focusing on measurable, flexible, scalable and repeatable solutions. We help improve aspects of Key Account Management, Product Marketing strategies, Market Analysis, Competition Analysis, Distribution Network assessment, and Strategic Alliances identification.